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Brand Manager - Pharma brand

Brand Manager - Pharma Brand

Roles & Responsibilities:

Business Development

  • P&L: Assortment/pricing/visibility by channel to improve GM
  • Business Growth: Increased Brand penetration/consumption - variant priority, portfolio gaps vs competition by channel/need state, building everyday relevance

Brand Strategy

  • Brand Equity: Own completely including measurement, plot to improve/strengthen and related consumer work/lead MR
  • Communication: Own and continuously improve the portfolio strategy - identify role of each segment, equity building vs business growth, media strategy including weights across segments - existing portfolio in year and 3 year roadmap, keeping in mind competition as well
  • Long term strategy: Support the MM in developing the long term strategy for the brand/ segment.

Job Segment: Pharmaceutical, Healthcare

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