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CMI Manager

Consumer Insight Manager

This position will be responsible for data sources for the entire RB organization to leverage within their respective business.  Responsible for analyzing all research data and turning into insights that enable actionable commercial plans. Supports all functions of the business in commissioning research and ensures methodologies are effective in delivering robust and actionable insights. Partner with brand teams to drive major strategic marketing and new product decisions through consumer brand strategy and positioning, NPD and tactical initiatives tracking. 

  • Consumer Insights Management
  • Management of Consumer Data
  • Sharing Consumer Insights with Marketing, Sales & Customers
  • Leverage customer, consumer & market research, especially quantitative to provide accurate and timely insights and data for operational business decisions
  • Designs, plans and executes complex, best in class qualitative and quantitative research projects within established budgets and deadlines for marketing, operations effectiveness, business planning, and local operation.
  • Guides project design, execution, analyzes research findings and translates data into actionable business implications and recommendations

 

Equality

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