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Marketing Intern

Summary

The Marketing Intern will assist the Category Marketing Manager/ Brand Manager in implementing the overall brand plan so as to contribute to the brand, as well as category growth. The position will give to the intern exposure to all marketing activities related to the assigned brand and the intern will contribute in new and innovative ideas to support and build the brand.

 

 

Scope & Dimension of the Role

The Assistant Intern might report into the Brand Manager or the Category Manager.

 

 

Key Accountabilities / Responsibilities

Strategic

  • Lead the execution of specific projects in the context of category strategy to drive sales and profit growth.
  • Monitor and analyse key brand dynamics as the source of new insights, competitive strategies and effective portfolio management
  • Deliver a product development programme to generate consistent sales and profit growth
  • Support the development of effective category management initiatives with local sales organisation

 Operational

  • Lead and champion all in-store brand initiatives in the context of the agreed brand strategy. This should include:
    • Development, implementation and refinement of the in-store demonstration programme.
    • Development and installation of materials to drive in-store visibility e.g. point of sale, shippers, displays
    • Working with the category team and Sales to ensure brand promotional guidelines are planned and executed in-store and maintaining current knowledge of promotional plans by account
    • Producing timely analysis of major promotions and events and ensuring learnings are captured and fed back into the brand plan
  • Monitor and analyse brand and competitor performance to identify and outline strengths, weaknesses, opportunities and threats and to recommend business building/defence initiatives.
  • Provide data and analytical support to the Brand Manager
  • Lead the brand’s PR programme (if relevant)
  • Lead and manage existing or ongoing consumer targeting programmes e.g. sampling/leafleting initiatives
  • Assist in the preparation of consumer research projects

 

Key Challenges

  • Managing and building brand equity in an increasingly competitive environment with threats from other global FMCG organisations

 

Professional Qualification & Experience

  • Internship experience highly desirable, or evidence of active interest in consumer marketing through University extra-curricular activity
  • Educated to minimum bachelors degree level in a business related subject - from a recognised University

 

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