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Senior Product Manager


Responsible for managing and coordinating the business activities relative to assigned product in order to attain short and long-term product sales and profit objectives. Serves as the central focal point for all developmental activities related to assigned product, providing overall direction to functional specialists.


Business Management Activities:


1.         Develop brand / product business and marketing objectives, strategies, and tactics, delivering value added results through superior execution.


2.         Translate overall project objectives to specific work group priorities and coordinate with inter-functional areas to ensure project progress to completion.

          Develop monitor plan metrics to track and control effectiveness of activities, and accurately identify any deviations from plans. Carries out post implementation reviews and shares learning in order to improve future events.


3.         Work with research team/ external research agency to develop product and market research plans and analyze data to identify issues and brand specific opportunities.


4.         Able to synthesize disparate market data from multiple sources. Establish links between data and identify and evaluate consumer needs and market trends to develop brand and strategy/ tactics to exploit opportunities and minimize weaknesses.

5.         Manage sales and product contribution, including A&P budget and sales forecasting, against marketing plan objectives on monthly basis. Communicate to Finance & Superior when budget changes occur.


6.         Contribute to the creation of a team based, collaborative environment, promoting candor and receptivity, clarity of purpose and goals, and high commitment to achieve business goal.


7.         Analyse product price cost structure and pricing policies; recommending appropriate adjustments to meet objectives established in annual and long-ranged plan.


8.         Project on monthly basis product sales forecast and co-ordinate with production planning team to assure appropriate inventory levels are maintained.


9.         To allocate resources (e.g. time, dollars…) consistent with priorities. Takes appropriate action in conditions of uncertainty.


10.        Takes steps to understand external customer and/or internal client needs and translates this knowledge into effective decisions.


11.        Develop product packaging that complies with internal / external process & regulations.


People Management Activities:


12.       Genuinely respects other points of view and opinions.


13.        Seeks and leverages differences in thought, perspective, and experience when developing approaches to issues and solving problems.



Language skills:

- Fluent in English (Verbal and Written) and Chinese


Interpersonal skills:

- Excellent interpersonal skill, proactive collaboration

- Teamwork spirit with passion

- Mature personality and integrity with a clear career objective

-           Good communication skill. Able to translate complex information that customers and consumers will understand.


Functional skills:

            Good understanding of computer software applications (e.g. spreadsheet,, presentation, word processing), and good numerical skills of business analytics.


In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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