Senior Trade Marketing Manager
Job Advert
- Work with cross function team (Innovation team, Brand MKT team, DP, Supply, Finance, PNE, CARE team, etc.) to develop new product launch & relaunch for offline all channel all brand (category) Go-To-Market plan, including launch strategy, distribution scope, display guideline, BTL activity support, KPI setting, investment budgeting, etc.
- Set up regular project meeting to make sure all key milestone task on track
- New product launch & relaunch plan communication to COT & regional team, NC team, etc.
- Collect and provide all listing materials to COT & regional team
- Co-work with Customer Marketing team & Go Deep team to develop tailor-made plan if needed
- Regular tracking and review project KPI, and work out acceleration plan if necessary
Requirements
- Bachelor Degree or above required
- 8 years+ trade marketing experience in FMCG or Nutrition company
- Business acumen and understand the trend of MBS and FMCG
- Understand the consumer needs, shopper behavior and portfolio management
- Strong learning agility and adapt to changes
- Strong business analysis and presentation skills
- Strong communication skills
- Project management ability
Job Segment:
Nutrition, Healthcare