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External Affairs Director, Hong Kong & Taiwan

Job Description

Key Responsibilities
• Develop and implement strategies for developing and building relationship / connection with Hong Kong & Taiwan government, regulatory bodies, media and infant formula associations
• Build organization capability in external affairs particularly in communication with government, regulatory bodies, media and infant formula association
• Translate brand strategies into actionable public affairs tactics
• Synthesize complex issues and diverse information to capture critical implications for organization and brands
• Develop annual PR plan & manage budget to support overall corporate image and all company products
• Direct PR agencies to develop and implement PR programs
• Monitor competitors’ PR activities and recommend to Opcom on necessary actions
• Provide critical counsel, leadership and strategic communications input on issues that impact company’s reputation. Provide early issue alert to senior management through consistent media monitoring
• Transform and deliver insights via incisive and meaningful communications which are customized to key audiences: Government, media, customers, key opinion leaders, general public and employees
• Develop crisis management framework and monitor crisis management with clear strategic thinking under adverse conditions and decisive manner
• Liaise closely with government advocacy and public policy functions in developing strategies, position statements and responses to issues
• Act as the leading channel, coordinator and doorkeeper of government and industry related communications. Partner with Sales and Regulatory Affairs to develop effective external networks
• Build relationships and provide advice where relevant in relation to media commentators and influence in public policy areas
• Foster integration and partnership with Marketing and Sales to formulate and execute integrated marketing communication strategies which generate brand awareness and customer demand
• Conceive, develop, implement and evaluate communication and public relations strategies for both internal and external audiences
• Build a high performing team by motivating, recognizing and rewarding performers and drivers for innovation, execution excellence and team leadership
• Be a role model in leading a discipline performance review with direct reports

Qualification and Skills
• Bachelor degree or above in Business Administration, Marketing or Communications, MBA is preferred
• A minimum of 15 years of experience in external affairs or related function
• Have good rapport and understanding of government bodies
• Must have working experience in multinational corporation
• Knowledge in Nutritional portfolio and in-depth knowledge of local market, western customers and competitors are required
• Mastery of marketing, selling and business administration skills
• Fluent written and spoken English and Chinese


In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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