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CRM Executive

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Want to support on the global stage? As CRM Executive, you’ll have the freedom to take your skills and expertise to the next level.  


Acquisition: CRM Systems & Database Management


  • Plan & execute marketing automation for CRM membership acquisition coming from online and offline channels.
  • Track and analyze results of all Marketing/CRM/Digital campaigns executed to provide insights fo business opportunities to drive new user conversions, retention sales and drive new acquisitions.
  • Segment and optimize the database to maximize LTV of CRM members with advance customer segmentation and retention programs/activities for all RB brands across all channels, supporting marketing & sales activities.
  • Initiate and implement new CRM enhancements and functions in Salesforce, Epsilon CDP and related systems to improve operation workflows and processes.
  • Lead efforts to maintain and improve the accuracy of information in Salesforce, Epsilon CDP and related systems.
  • Identify potential inaccurate information, determine causes and implement solutions.
  • Prepare yearly budget for all data management & CRM systems enhancements/ maintenance and track actual spent vs budget for spend accuracy and next course of action to be taken.

Connect & Close: CRM Engagements & Performance Analysis


  • Collaborate with internal teams and external agencies to develop CRM communications (EDM, SMS,
  • Product Survey & Offline Detailers) for Marketing/CRM/Digital/E-commerce campaigns to ensure great user experience.
  • Contribute to category marketing plans and category analysis.
  • Conduct post-CRM communications analysis to review effectiveness for improvements and reinforce best practices in delivering positive members engagement both online and offline with mapping of customer journey.
  • Seek Partnership with relevant brands to drive CRM engagements short terms and long terms.
  • Monitor CRM trends/ initiatives and competitors’ best practices in CRM ecosystem.
Qualifications, Skills & Experience


  • Min 3 years of CRM Strategic and operational support, preferably with knowledge and experience in Salesforce.com, Epsilon CDP & Harmony and huge database management.
  • Experience in managing loyalty programs with vast consumer transactions in FMCG will be great advantage.
  • Strong attention to details and history applying analytical and problem-solving skills in a fast-paced environment, setting priorities, planning and independently executing tasks in a structured manner.
  • Ability to prioritize multiple tasks and develop strong interdepartmental and cross-functional working relationships within a collaborative team environment.
  • Strong project management skills, Proficient in Microsoft Excel/Access, PowerPoint and Visio or Lucid Charts with strong written and verbal communication skills

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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