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CRM Lead - Data & Engagement

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Position Title: CRM Lead - Data & Engagement

Function: Marketing

Location: Makati city, Philippines


Competitive Salary & excellent benefits package 


The CRM Lead – Data & Engagement will lead in the crafting & development of core CRM Engagement Strategies, Content Development Management & Capabilities, as well as leads over all data sourcing, analysis and reporting for all CRM programs. He/She must be data driven with mastery in digital & CRM specific data (Facebook, Youtube, Search, CRM Databases such as Harmony/SFMC). Must be fully versed in digital & online platforms, digital KPIs & metrics across formats. He/She must also possess strong interpersonal skills, is able to communicate & articulate clearly, able to provide integrated & actionable solutions, and has a performance marketing background with experience in CRM.


Educational Requirement:
Bachelor's Degree, preferably in Business (ie Marketing, Advertising, Business Administration, etc), Statistics, Technology or other CRM related courses.

Professional Background:
• CRM Project Lead, Manager or Development (regardless if client/brand, agency or supplier side)
• Digital Media Expertise (either in client/brand, agency or supplier side)
• Data Management Capability & Experience (either media or supplier side)
• Preferably with experience across: E-Commerce, Media, Data Providers and/or Creative Agency

Skills & Competency:
• Fully CRM capable – having led, managed or ran a full CRM program
• Data Analytics – strong background in procuring, analysing and understanding digital data (ie Harmony /
SFMC, Nielsen, Kantar, Google or CRM tools) – preferably CRM specific
• Competent in use of Google Analytics & Google 360
• Had roles or led projects heavy in Performance Marketing


In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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