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Digital Activation Manager (BU Hygiene)

Job Advert

We are looking for a talented Digital Activation Manager (BU Hygiene) to join our Media & Digital Team.

Digital Activation Manager (BU Hygiene)

Milano, Lombardia

Competitive Salary & excellent benefits package 


The role will focus on:

Supporting several key brands, you’ll work closely with our marketeers to initiate, improve and enhance their digital marketing campaigns. You’ll:
•    Advise on overall brand digital strategy, learning agenda, digital channel mix & design customer journey's by touchpoints 
•    Catalogue ongoing learnings and facilitate the sharing of learnings x-brand 
•    Work alongside the Head of Media to create an overall media planning strategy (brand and product) driving the digital strategy and learning agenda. Ensure that all digital channels (paid, owned and earnt) are delivering to brand objectives
•    Drive data driven marketing across brands, harnessing insights that can be used to further refine the marketing strategy. This will include optimization of all digital campaigns for outperformance
•    Experienced and competent using digital platforms e.g. DV360, Facebook, YouTube, Google Analytics etc.
•    Media agency management as well as working closely with brand teams to ensure that best practice planning and activation principles are adhered to across digital media investment and measured accordingly
•    Create holistic synergies between local media team, local e-comm and the Western Europe digital hub
•    Work closely with Italy Media Manager to ensure execution, optimisation and reporting of all digital campaigns consistently with full media operating model
•    Alongside global & media team build out digital basics for Italy & help to inform European markets
•    Work closely with finance team to ensure that campaigns are on budget


•    Solid understanding of digital media planning and activation within the Italian market
•    5-7 years of experience working either at a leading client / agency within media
•    Experience of working and influencing stakeholders / senior management
•    Knowledgeable about current trends, innovation and marketing principles
•    Enjoy problem solving and driving inflight campaign optimisation
•    Previous experience in project management with local, global and external partners
•    Degree in marketing, communications or business. Masters is a plus
•    Fluency in Italian and English


In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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