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Brand Manager

Brand Manager

As a Brand Manager with RB, you’ll have the freedom to succeed. 

RB is more than a company. We’re a growing community of over 40,000 diverse, talented entrepreneurs – driven by our purpose to protect, heal and nurture in the relentless pursuit of a cleaner healthier world. We work each day to ensure that access to high quality hygiene, wellness and nourishment is a right, not a privilege. Drawing on each other’s skills, working together and putting consumers and our people first, we strive to give each and every team member the Freedom to Succeed.  


To make this happen, we’ve created an environment where curiosity is encouraged, ideas are embraced, and ownership is given. Opportunities are everywhere, and ambitions grow. We are an organization that strives for excellence every day, serving our consumers and customers in a better way each day. 

The Role

 

This role is responsible for leading the brand portfolio by building the strategic direction leveraging consumer understanding, develop communication to consumers and healthcare professionals, packaging, innovation and evaluate financial performance. This position needs to balance creative/communication skills with critical thinking, project management and performance measurement. This individual must be able to partner and guide executional teams (internal & external), manage conflicting priorities, understand the bigger picture, and can deal with ambiguity. 

Reporting To: Senior Manager, Marketing 

Employment Type: Permanent 

Location: Mississauga/ Kanata, Ontario 

What you'll do

 

Builds Strategic Brand Direction and Long-Term Brand Vision 

  • Helps to create a vision and long-term strategic direction for the portfolio that is consistent with business priorities and objectives 

  • Builds superior brand equity to create a strong brand image with consumers and medical customers through strong communication, messaging and brand equity platform 

  • Identifies research needs to better understand consumer / customer behavior and to identify future growth opportunities and new brand opportunities.  Can effectively translate multiple sources of research data into insights and opportunities for growth. 

  • Works with Brand Innovation Manager to ensure future innovation reflects consumer understanding, brand direction and financial expectations.  Leads commercialization to market, identifying key risks and contingencies. 

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Brand Performance and Growth 

 

  • Continuously oversees brand performance as measured by key brand performance metrics, research findings, channel execution performance measures as well as understanding of the impact of the external environment on brand performance. Provides recommendations to enhance performance. 

  • Manages financial requirements including sales, P&L, pricing and sales forecasting against marketing plan objectives 

  • Develops strong relationships with global & NA counterparts sharing and understanding opportunities and direction to drive higher brand performance

 

Brand Execution Guidance and Communication 

 

  • Provides effective communication guidance, messaging and strategic direction across all areas of execution (retail, medical, CRM, research, packaging) 

  • Provides clear, focused briefing and direction to all marketing channels ensuring that they deliver tactics that build brand equity and brand performance consistent with business priorities and objectives. 

  • Manage Assistant Brand Manager who provides monthly updates for business review and monitor market performance, responsible for successful executions working with different functions as per business review and Business plan 

  • Partners with external agencies and senior manager to build messaging and creative direction to guide all marketing channels as they implement the brand vision through the tactical plans. 

How do you know you're a fit

 

  • Builds a collaborative, positive cross functional team environment and strong working relationships with seniors, channels, brand and associate brand managers and outside agencies

  • Strong, positive communicator providing big picture understanding, setting expectations for others and influencing others to effectively deliver against brand and business performance 

  • Ability to manage multiple priorities and see the patterns and big picture in relationships and processes to balance uncertainties and trade-offs to achieve desired business results in a timely manner

  • Proactively seeks feedback and opportunities to learn and improve. Can adjust, adapt, respond and be resourceful in the face of change and maintain equilibrium under pressure 

  • Constantly looks for opportunities for improvements in work processes and is proactive in working with others to reach an improved outcome 

Experience

 

  • Minimum 5 years’ experience in brand management for consumer-packaged goods (or relevant) organization 
  • Strong strategic capabilities in developing brand strategy / business planning, brand equity and positioning  

  • Lead innovation projects to market 

  • Project management experience in a matrix (accountable for results w/o direct line authority) 

  • Experience organizing and prioritizing multiple initiatives for yourself and those lead by others to meet timelines and budgets 

  • Experience with digital applications and strategies to drive brand equity and engagement 

  • Delegation and coaching / guidance to other managers and support staff  

  • Experience working within strict regulatory & legal environments  

  • Financial management, sales analysis and forecasting 

Equality

 

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.


Job Segment: Medical, Healthcare

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