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Marketing Director

Job Advert

Want to turn big plans into a massive impact? As a Marketing Director at RB, you’ll have the freedom to shake up an entire market.


Marketing Director

Mississauga, Ontario

Competitive Salary & excellent benefits package 


Taking responsibility for a key market, you’ll make an impact by helping our brands do the same. You’ll:

  • Support the success of a wider country commercial strategy
  • Lead and execute an incisive brand marketing plan
  • Develop consumer and shopper communications
  • Generate business development initiatives
  • Manage a brand portfolio
  • Work with teams in everything from sales and supply to finance and area
  • Take our brands, and your profile, much further.


You’ll succeed because…

…you’re as ambitious and results-driven as we are. You:

  • Have worked in sales and marketing before
  • Can draw on a wealth of category management experience within FMCG
  • Are creatively and commercially minded
  • Have a keenly entrepreneurial approach to your work
  • Are strategic thinker too – able to set a direction and then get others behind it
  • Are comfortable working with data to define plans and identity opportunities.


You’ll love it because… 

…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.

What You'll Be Doing
  • Set challenging and stretching targets to ensure the execution of Brand Plans & to deliver market share, Net Revenue, Gross Margin and Product Contribution targets within timescales and budget.
  • As a member of the Marketing leadership team, lead the development of the portfolio strategy to drive aggressive market share gains, best in class activation & brand equity and support the achievement of the overall business strategy in the medium/long term.
  • Managing and deploying Consumer communications, as well as activation strategy & execution (Advertising, Media, Digital, promotions)
  • Allocate appropriate levels of resource to drive category initiatives in Canada
  • Deploy Consumer media and communication strategy to achieve portfolio goals.
  • Contribute to the development and ultimate roll-out of new initiatives
  • Influencing the trade marketing team with regards to the 4P strategy: Promotion, pricing, presence, placement
  • Ensure training, development and career plans are in place for the team, in order to ensure the achievement of corporate succession targets and plans. 
  • Must maintain/develop strong communications links with all internal departments and external customers to successfully implement brand/category strategies to ultimately improve market share, net revenue, gross margin & product contribution for the portfolio.
Is This You?
  • University Bachelor’s degree with a focus on business or marketing preferred
  • Experience in Consumer Packaged Goods
  • Experienced marketer with minimum 7+ years’ experience
  • Exceptional communication and presentation skills
  • Preference for experience in Sales
  • Experience working with brands in a developed market
  • Entrepreneurial and financially & commercially astute
  • Demonstrated competencies within the core values of Ownership, Entrepreneurship, Responsibility, Accountability & Achievement

RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, or any other basis protected by applicable law. All hiring decisions are made based on merit, competence and business need.

If you are selected to participate in the recruitment process, please inform kimberly.brine@rb.com of any accommodations that you require. RB will work with you in an effort to ensure that you are able to participate.

Apply now »