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Trade Marketing Analyst

Job Advert

Want to provide insights that make a difference? As Trade Marketing Analyst, you’ll have the freedom to influence decisions driving sales and market share across a global customer portfolio. You’ll be responsible for supporting Trade Marketing Managers by leveraging data to drive in-market implementation and ensure follow-up/tracking of 4Ps initiatives. Key areas of responsibility include identifying 4Ps opportunities and ensuring Sales Teams are properly tooled to close the gaps. Position is focused on driving in-market activity that leads to improved sales/share.


Trade Marketing Analyst

Mississauga, Ontario

Competitive Salary & excellent benefits package 


Working with a wealth of customer and market data, you’ll make our marketing initiatives more effective than ever. You’ll provide clarity about customer and consumer behaviours. You’ll understand our current performance – and see how it could be improved. Your insight and analysis will ensure we make fact-based decisions to improve our market share and position. And you’ll help us create and develop new business opportunities. 


You’ll succeed because… 

…you love working with data and using it to influence decisions. You know the challenges of the consumer goods sector. You’re able to translate raw statistics into compelling sales stories. With a close attention to detail, you’re highly analytical and excel in a fast-paced environment. Crucially, you’re also a great communicator, able to get your ideas across to a wider audience. 


You’ll love it because… 

…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day. 

What You'll Be Doing
  • Provides analysis of competitive promotion plans/ activity and recommends defensive promotion strategies where needed.
  • Performs high level, in depth analyses using syndicated data.
  • Measures performance and impact of initiatives. Communicates results effectively across the business.
  • Understands and applies Customer, Consumer and Industry insights using Nielsen, Nielsen Household Panel, and other market research data
  • Provides support as needed for business reviews in core Customers - provides national Brand/Category insights.
  • Supports Trade Marketing Team Leaders to seek, create and develop new business opportunities to build brand consumption.

RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, or any other basis protected by applicable law. All hiring decisions are made based on merit, competence and business need.

If you are selected to participate in the recruitment process, please inform kimberly.brine@rb.com of any accommodations that you require. RB will work with you in an effort to ensure that you are able to participate.

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