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Associate Brand Manager, Innovation

Position Description

Brand Manager - Innovation

About the role

Exciting opportunity to be on the ground floor of building out our PROWARE’s stand-alone business. This position is responsible for the development of RB PROWARE’s innovation path for new growth channels via the achievement of specific growth objectives. The position resides within the US HYHO - PROWARE End to End business unit and will support the Marketing Team leader for assigned brands within the portfolio in Insight development, New Product funnel creation and Activation capacities.  The Brand Manager will play a key role in supporting the development of the overall innovation strategy and is expected to drive the growth of the newly developed initiatives from concept through launch via excellent marketing execution.

Key Responsibilities
•    Develop and execute Innovation Plan with 1 to 3 year time horizons inclusive of both marketing and trade support strategies: 
•    Partner with Insights and Shopper Research teams to develop and execute insight/product concept research plan and execution
•    Work in close co-operation with the Trade Marketing function to identify trade needs / opportunities, develop pricing and distribution strategies in line with new product initiatives
•    Leverage and implement portfolio strategy in conjunction with global category and area innovations to support overall strategy.
•    Work cross functionally with supply, sales, regulatory, insights and finance to develop and execute successful New Products platforms and executions to deliver net revenue, gross margin, market share and profit targets  
•    Work with and identify new external suppliers to leverage capabilities and speed to market behind innovation strategy 
•    Accountable for P&L development behind new initiatives as well as Budget creatin/management to support new initiatives development and execution 


•    Bachelor's degree, an MBA a plus but not required 
•    Self-Starter/Entrepreneurial 
•    Solid experience in development of strategy thought launch execution of new initiatives  
•    Experience in Research/Insight development
•    Experience is working with cross functional teams both internal and external
•    Experience with marketing models beyond traditional TVC advertising preferred (professional; digital; etc.) a plus
•    Min. 4 years’ experience in brand 
•    Proven leadership skills and experience
•    Excellent analytical skills and Project management skills
•    Very strong verbal/written communication skills


In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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