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Brand Manager, Innovation

Job Advert


Want to show a global business the way forward? As a Brand Manager, Innovation with RB, you’ll have the freedom to take it to the next level.


Brand Manager, Innovation

Parsippany, NJ

Competitive Salary & excellent benefits package 


With solid shopper and trade insight, you’ll be responsible for developing channel expertise that drives growth. You’ll:

  • Develop the trade story, distribution priorities and placement as well as pricing and promotional strategy
  • Help us make the right long term business decisions
  • Build channel and customer strategy based on shopper insights
  • Paint a picture of what success looks like for each customer.


You’ll succeed because… 

…you’re intellectually curious, pragmatic and results-orientated. You’re:

  • Customer-focused with the ability to turn insights into strategic plans
  • Able to build long-term relationships based on consistent delivery
  • Entrepreneurial, driven to pursue and finish objectives
  • Analytical, a quick learner who thrives in a fast-paced environment
  • Able to innovate and find new ways to achieve challenging objectives.


You’ll love it because… 

…you’ll get to make an impact like never before. The products you get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.

About the Role

Exciting opportunity to be on the ground floor of building out our PRO stand-alone business. This position is responsible for the development of RB PRO’s innovation path for our Business to Business and Hardware businesses through the achievement of specific growth objectives. The position resides within the US HYHO - PROWARE End to End business unit and will support the Marketing Team leader for assigned brands within the portfolio in Insight development, New Product funnel creation and Activation capacities.  The Brand Manager will play a key role in supporting the development of the overall innovation strategy and is expected to drive the growth of the newly developed initiatives from concept through launch via excellent marketing execution.

Key Responsibilities
  • Develop and execute Innovation Plan with 1-3 year time horizons inclusive of both marketing and trade support strategies:
    • Partner with Insights and Shopper Research teams to develop and execute insight/product concept research plan and execution
    • Work in close co-operation with the Trade Marketing function to identify trade needs / opportunities, develop pricing and distribution strategies in line with new product initiatives
    • Leverage and implement portfolio strategy in conjunction with global category and area innovations to support overall strategy.
    • Work cross functionally with supply, sales, regulatory, insights and finance to develop and execute successful New Products platforms and executions to deliver net revenue, gross margin, market share and profit targets 
    • Work with and identify new external suppliers to leverage capabilities and speed to market behind innovation strategy
  • Accountable for P&L development behind new initiatives as well as Budget creating/management to support new initiatives development and execution
  • Bachelor's degree, an MBA a plus but not required
  • Self-Starter/Entrepreneurial
  • Solid experience in development of strategy thought launch execution of new initiatives 
  • Experience in Research/Insight development
  • Experience is working with cross functional teams both internal and external
  • Experience with marketing models beyond traditional TVC advertising preferred (professional; digital; etc.) a plus
  • Min. 4 years’ experience in brand
  • Proven leadership skills and experience
  • Excellent analytical skills and Project management skills
  • Very strong verbal/written communication skills

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

Nearest Major Market: New York City
Nearest Secondary Market: Newark

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