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Brand Manager

Job Advert

Want to put the boldest plans into action? As a Brand Manager at RB, you’ll have the freedom to raise the bar for activation excellence.

 

Brand Manager

Parsippany, NJ

Competitive Salary & excellent benefits package 


Key Responsibilities

•    Deliver leading-edge thinking to drive disruption in the UR space, expand category usage and grow brand share 
•    Play a leadership role in shaping the brand / UR portfolio equity strategy, vision & communications/support model 
•    Lead cross-functional teams & agencies in execution of advertising, media planning, social community management, website, CRM & promotions, Trade, shopper, Supply and finance.
•    Tap into marketing skillset to quickly understand & leverage dynamic technology / trends to maximize business impact.  
•    Help develop a culture of performance marketing with real-time analysis of campaign and program effectiveness and optimization across channels 
•    Manage day-to-day business activities for assigned brand(s) and select portfolio-wide responsibilities 
•    Contribute to RB Innovation by delivering support plans to ensure successful launches 
•    Identify retail customer needs and develop strategies and trade promotions for assigned brands.  
•    Work with partners & other RB brand teams to establish best practices to maximize ROI for the company 
•    Manage marketing budget & coordinate with key stakeholders to ensure optimal spending 
•    Analyze brand, market & competitive trends and recommend suitable actions 
•    Manage brand P&L and forecasting


Qualifications

•    Minimum Bachelor’s degree, ideally in business / relevant discipline; MBA preferred 
•    5-7 Years of marketing experience, ideally including exposure to equity strategy and advertising development 
•    Prior experience in related fields (Marketing, Advertising, PR)  
•    Experience leading cross-functional teams and managing agency relationships preferred 
•    Ability to demonstrate outstanding marketing skills & potential in CPG environment 
•    Well versed in social & digital marketing channels 
•    Strong commercial awareness, entrepreneurial, ability to influence, creativity   
•    Strong sense of urgency and achievement, resilient and able to respond under pressure   

 

Equality

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.


Nearest Major Market: New York City
Nearest Secondary Market: Newark

Job Segment: Respiratory, Healthcare

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