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Brand Manager

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Brand Manager

Key Responsibilities

  • Work with supply, sales and finance to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by Area
  • Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.
  • Manage Assistant/Associate Brand Managers who provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
  • In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
  • Implement portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term; Implement media strategy and plans
  • Implement market copy strategy for brand and ensure adaption possible for category across area
  • Partners with media / consumer and market insights to implement media strategy and plans

Qualifications

  • Bachelor's degree, an MBA a plus but not required
  • Solid experience in development of strategy for Brand and Brand planning
  • Experience in marketing models beyond traditional TVC advertising preferred (professional; digital; etc.)
  • Min. 4 years’ experience in brand
  • Proven leadership skills and experience
  • Excellent analytical skills
Equality

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.


Job Segment: Respiratory, Healthcare

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