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Cross Border eCommerce Brand Manager


Want to lead a global eCommerce operation? As a Cross Border eCommerce Brand Manager with Reckitt, you’ll have the freedom to build and lead strong brands across international borders in China! 


Cross Border eCommerce Brand Manager

Parsippany, NJ 

Competitive Salary & Excellent Benefits Package 


The Brand Manager plays a pivotal role in leading brand development among international target audiences & for Cross-Border (CB) – including B2C and C2C customers. Sitting in the U.S., this role will play a key part in building strong brand awareness and equity via customer activation, buzz building and brand equity building. This role will also work closely with the China “Power of 1” team to export portfolio expansion opportunities. It involves the introduction of new brands via cross-border, and in medium- to long-term paves the way for full-fledged brand launch in overseas markets driving from the sourcing country. You'll: 

  • Lead new brand/product launch success based on consumer/CB shopper insights, working closely with cross-functional teams
  • Create strong communication content for C2C channel and for CB (Cross Border) customers with local agencies
  • Build solid customer activation plan to drive sustainable growth and nurture trustworthy customer relationships     
  • Drive integrated activation plans in source country targeting Chinese communities, daigous and consumers  
  • Conduct portfolio sales analysis, PnL analysis, activation ROI and KPIs delivery, monthly dashboard update and CRM database


You’ll succeed because…

…you’re hungry for the biggest challenge of your consumer brand marketing career. You have:

  • Passion about eCommerce and understand the cross border / daigou market 
  • Successfully used digital and social advertising to build brands internationally
  • Consumer-focused, creative mindset and are a strategic thinker
  • Fluency in Mandarin to communicate with internal business stakeholders and external customers 
  • Above all, you’re innovative and entrepreneurial. Just like us.


You’ll love it because…

…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day. 



In return, Reckitt offers very competitive salaries with excellent benefits and the chance to progress your career within a truly global organization.

Reckitt is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

Nearest Major Market: New York City
Nearest Secondary Market: Newark

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