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Data & Insights Manager, eCommerce

Role Summary

The e-Business team is an end to end organization within the RB Home and Hygiene business. Our vision is to be a data centric business that provides superior shopper experience.

 

You would be creating a new data and insight practice within this team that would help fuel our brands to the next orbit of growth, accountable for building robust and agile insight generating capabilities across power brands such as Lysol, Finish, Airwick etc. with remit across Amazon.Com 1st Party, 3rd party (Marketplace customers), Pure Play and Bricks & Clicks (WMT.com/ TGT.com).

 

You will be responsible for aggregating data sources and identifying actionable insights that would help the business understand bottlenecks as well as opportunities in the market place.

Business Analysis Excellence
  • Resopnsible for weekly analysis and reporting of business performance with the focus of delivering insights around what is driving growth and what is limiting it
  • Scope would involve Amazon 1P, Amazon 3P, B&C customers (WMT.com/ TGT.com etc)
  • Success would mean being able to articulate drivers of growth by connecting all the marketing levers such as search, media performance along with commercial levers such as promotions, price change etc.
  • Would have to work through data sources such as Amazon vendor central, Amazon media services portal, search tools such as marin, bench tools as well as digital shelf indicators such as clavis
  • On a monthly level would track competition performance for key segments using one click retail (OCR) to identify action
  • Similar to monthly key portfolio analysis, would also track key commercial growth platforms (such as Instacart, Amazon F3, Walmart online grocery platform) performance on a monthly level
  • Support the commercial team with adhoc analysis on their customers and its portfolio
  • Create trackers for the team as well as document own analysis that could help the broader team leverage it whenever they want
  • Proficient with data systems and technology platforms
Consumer Insight Fundamentals
  • Help identify medium and long term incremental opportunities based on ‘always on’ consumer insight.
  • The level of insights could include (but not limited to)
  • Identifying untapped consumer segments that are currently engaging with our products and campaigns
  • Identifying content and creative hooks based on searches and reviews
  • Identifying untapped search domains and keywords in adjacent spaces where we might have a right to win though search
  • Identify trends and white spaces that could be leveraged to launch new product innovations
  • Success in this bucket would mean identifying 1 – 2 incremental opportunities at a monthly level (pressure tested) that the activation and innovation team could take forward to execution
  • Consumer data sources that can be leveraged as a starting point: Amazon ratings and reviews, shopper buying behaviour and basket analysis, shopper and category research such as Path to purchase, consumer research such as Amazon insights
  • Build a thorough knowledge of respective brand and category through consumer, shopper research
Data Technology Stack Strategy
  • Work closely with the BSI (global business insight team) and technology team to build technology stacks to automate the data and insight process
  • As business lead, you would be responsible for mapping the business requirements, understanding what technology and systems are there in-house and how we build the capability together
  • Understand external vendrs, their unique data capabilities and articulating a clear point on view on whether it makes sense to partner with them
  • Ensure validatin and sanctity of our Data 
  • Work on futuristic capabilities (such as machine learning and artificial intelligence) to build algorithms that can guide our go-to-market strategy

Key Challenges
  • Managing multiple stakeholders and their continuous data/ insight requirements
  • Able to prioritize time and multiple projects efficiently
  • Being able to bring together data points from various data systems (POS, media metrics, category metrics) to holistically look at the business impact
  • Skim through the superfluous amount of data to identify deep actionable insights
  • Staying ahead of the curve in this continuous changing ecommerce data landscape. Ability to map out opportunities, pilot capabilities quickly and integrating new capabilities into the eBU operating model processes
Professional Qualifications

 

Educational Background

  • Degree educated from a US or international recognised university
  • MBA or degree in statistics a plus

 

Professional Experience

  • 2+ years experience as an insight practitioner for consulting / research and advisory group
  • Career in leading CPG company/ e-commerce/ e-retailer a plus
  • Exposure to data tools and technology 
  • Proficient in Microsoft excel
  • Very strong analytical skills
  • Strong oral, written communication, and presentation skills
  • Cross function exposure to other business operations
  • Entrepreneurial and financially & commercially astute
Personal Attributes
  • Must demonstrate a positive attitude, flexibility, willingness & passion for continuous improvement and learning about the online business
  • Curious and has a hypothesis mindset
  • Creative problem solver
  • Strong analytical and strategic thinker
  • CPG or eCommerce experience
Equality

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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