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Senior Brand Manager

About the role

 

As a member of the Marketing team you are focused on driving growth in your market by leading the execution of the brand marketing for a brand in line with country commercial strategy as set by the Area.

 

Key Responsibilities

  • Responsible for the achievement of financial and market share targets for a brand or group of brands in the market.
  • Works across functions including Area, PO1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets
  • Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
  • Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
  • Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy.
  • Supports the Sales team in creating customer presentations and meeting customer requirements.
  • Coordinate and manage the brand requirements with agency partners including the statement of work, Comms audits and area brand pipeline.
  • Manages the Efficiency planning of Comms including budget management & optimizing clustering shoots & multicounty shoots.
  • Prepares the In market Execution plan for the Powermarket and executes the approved integrated Comms plan and digital execution plan with the media and digital agencies

 

Qualifications

  • Bachelor's degree, an MBA a plus but not required
  • Solid experience in development of strategy for Brand and Brand planning
  • Experience in marketing models beyond traditional TVC advertising preferred (professional; digital; etc.)
  • Minimum 3-5 years as a Brand Manager within CPG industry
  • Proven leadership skills and experience
  • Excellent analytical skills
  • Very strong verbal/written communication skills


Nearest Major Market: New York City
Nearest Secondary Market: Newark

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