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Brand Manager, Equity

ABOUT THE SCHIFF WELLNESS INSTITUTE AT RB

Welcome to the world of insurgents.

The Schiff Wellness Institute at RB is the home of America’s premier collection of Vitamin & Supplement brands: AIRBORNE® immunity, MOVE FREE® joint health, MEGARED® heart health, DIGESTIVE ADVANTAGE® probiotics & NEURIVA® brain health. Our team works with boundless passion each day to curate these brands and to bring their missions to life in everything we do, from the mobile phones of our consumers to the shelves of our retail customers. We are a team of self-starters, set on transforming health & wellness in America by understanding our consumers’ needs, preparing for their future and making a real connection. Through science-backed innovation, we help people live longer, fuller lives. And through our communications and actions, we aim to convince all Americans to take action to improve their health – by educating about the urgency of good nutrition and supplementation and by improving access to resources that help people take health into their own hands.

 

ABOUT THIS ROLE

This position is responsible for leading the marketing and equity-building activities for one or more VMS brands. The position resides within the US Marketing function and will support marketing leadership for assigned brands. The Equity Brand Manager will play a key role in leading the equity strategy, media planning & advertising and content development processes. He/she is expected to drive the growth of assigned brands through best-in-class marketing execution and consumer experience curation.

 

KEY RESPONSIBILITIES

  • Deliver leadingedge thinking to drive disruption in the VMS space, expand category usage and grow brand share
  • Play a leadership role in shaping the brand / VMS portfolio equity strategy, vision & communications/support model
  • Lead crossfunctional teams & agencies in execution of advertising, media planning, social community management, website, CRM & promotions
  • Tap into marketing skillset to quickly understand & leverage dynamic technology / trends to maximize business impact.
  • Help develop a culture of performance marketing with realtime analysis of campaign and program effectiveness and optimization across channels
  • Manage dayto-day business activities for assigned brand(s) and select portfolio-wide responsibilities
  • Contribute to RB Innovation by delivering support plans to ensure successful launches
  • Identify retail customer needs and develop strategies and trade promotions for assigned brands.
  • Work with partners & other RB brand teams to establish best practices to maximize ROI for the company
  • Manage marketing budget & coordinate with key stakeholders to ensure optimal spending
  • Analyze brand, market & competitive trends and recommend suitable actions

 

QUALIFICATIONS

  • Minimum Bachelor’s degree, ideally in business / relevant discipline; MBA preferred
  • 57 Years of marketing experience, ideally including exposure to equity strategy and advertising development
  • Prior experience in related fields (Marketing, Advertising, PR)
  • Experience leading crossfunctional teams and managing agency relationships preferred
  • Ability to demonstrate outstanding marketing skills & potential in CPG environment
  • Obsession for marketing, advertising & brandbuilding
  • Well versed in social & digital marketing channels
  • Strong commercial awareness, entrepreneurial, ability to influence, creativity 
  • Strong sense of urgency and achievement, resilient and able to respond under pressure 
  • Strong communication skills, analytical skills, financial skills and P&L understanding 
  • Strong skills in analyzing data to draw conclusions


Nearest Major Market: New York City
Nearest Secondary Market: Newark

Job Segment: Nutrition, Healthcare

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