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Senior Consumer Journey Manager

Long Description

Sr. CX Journey Manager

 

RB is the world’s leading consumer health and hygiene company. We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands.

 

A fantastic opportunity is available for a Consumer Experience Leader to join our Marketing team.

 

As a Sr. CX Journey Manager, you will be responsible for inspiring and designing cross-channel consumer journeys spanning the full funnel. You will be a key enabler at the core of our US Digital/CRM and Performance Marketing Hub. Your role will be integral to our mission in achieving the strongest relationship with 100% of consumers while driving lifetime engagements with our loyalty and advocacy programs.

Long Description

The Sr. CX Journey Manager will have a consumer centric perspective cultivated through previous eCRM, Digital Media or Audience Strategy experience and demonstrated though journey-based execution. You will leverage new ways of marketing such as automaton and orchestration, journey analytics and ML/AI based targeting to transform execution of campaigns. You will also define and drive forward overall consumer journey strategy, educating internal marketing and external agency/partners the capabilities and ongoing benefits of the evolving marketing capabilities supported by technology, data and creative execution.

 

Key Responsibilities

 

Consumer Journey Strategy

  • Using a consumer centric approach, drive creation of and adoption of consumer journey’s maps across the full funnel
  • Design, build, and own the multi-channel consumer journey maps and campaigns utilizing data sourced from the CDP, DMP and media platforms.
  • Deploy end-to-end consumer lifecycle, overseeing, and developing/activating various touchpoints within the consumer journey – Reactivation, win back, ratings, and reviews, re-targeting, sense and respond etc.
  • Partner on campaign execution and measurement including creative development to ensure best-in-class cross-channel execution and brand consistency.
  • Develop a digital strategy supporting overall brand growth and targets.
Long Description
  • Foster and support a data-driven culture where decisions are supported by market trends, research, testing, and analysis.
  • Implement advanced segmentation strategy that encompasses various consumer profiles and triggers based on prior purchase or engagement history (product interest, brand affinity, gender, and sports segmentation).
  • On-going optimization and orchestration of journey strategy based on data-driven analysis and insights.
  • Pilot automation of end to end journey mapping from content to commerce, optimizing paths to purchase – by identifying and creating audience segments that are most likely to buy from D2C.
  • Introduce new ML/AI capabilities to automate and orchestrate journeys including addition of scalable content/creative in the journeys.
  • Develop measurable, global, omni-channel, lifecycle marketing programs that open an ongoing dialogue with the consumer and ultimately drive engagement, retention and LTV
  • Create, test, and optimize consumer journeys, layering in dynamic content emails, mobile push and paid advertising
  • Enhance the loyalty program strategy with specific focus on strategic segmentation, personalized content, to drive increased revenue
Long Description

Educational Background

  • Masters preferred, bachelor’s in marketing/media/communication or similar.

 

Professional Experience

  • 8+ years of total industry experience related to executing CX/CRM/Digital campaigns in advancing roles
  • Demonstrated experience drafting CX Journey’s/strategies/campaigns and executing them
  • Deep understanding of consumer insights through CTS and advanced tools such as a DMP and the know how to leverage them to build CX maps/journeys
  • 2-4 years of experience working with data analytics solutions and workflows in a complex enterprise environment
  • Demonstrated understanding of MarTech solutions such as DMPs, CDPs and audience segmentation and reporting tools.
  • Demonstrated experience building journeys on Salesforce Marketing Cloud, or other platforms such as Harmony, Adobe Suite, Oracle Eloqua, Marketo and ecommerce platforms.
  • Experience with advertising and agency ecosystem in television, digital, and mobile, inclusive of technology platforms, available data sources and methods of executing data-driven campaigns.
Equality

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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