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Sr. CX Journey Manager

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Consumer Journey Strategy

  • Design, build, and own the multi-channel consumer journey maps and campaigns utilizing data sourced from the CDP, DMP and media platforms.
  • Deploy end-to-end consumer lifecycle, overseeing, and developing/activating various touchpoints within the consumer journey – Reactivation, win back, ratings, and reviews, re-targeting, sense and respond etc.
  • Implement advanced segmentation strategy that encompasses various consumer profiles and triggers based on prior purchase or engagement history (product interest, brand affinity, gender, and sports segmentation).
  • On-going optimization and orchestration of journey strategy based on data-driven analysis and insights.
  • Pilot automation of end to end journey mapping from content to commerce, optimizing paths to purchase – by identifying and creating audience segments that are most likely to buy from D2C.
  • Develop measurable, global, omni-channel, lifecycle marketing programs that open an ongoing dialogue with the consumer and ultimately drive engagement, retention and LTV
  • Create, test, and optimize consumer journeys, layering in dynamic content emails, mobile push and paid advertising
  • Enhance the loyalty program strategy with specific focus on strategic segmentation, personalized content, to drive increased revenue

 

Educational Background

  • Masters preferred, bachelor’s in marketing/media/communication or similar.
Equality

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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