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Shopper Insights Manager

Job Details

The primary objective of the Shopper Insights Manager is to initiate, develop, synthesize, and translate all available shopper data, research and insights to support the activation of in-store category growth platforms. In addition, position RB as the in store shopper solution provider.

Working in partnership with Trade Marketing, Category Management, Sales, Marketing and Research, the position holder is directly responsible for the full development of the national shopper research roadmap in their respective categories in the support and development of category growth platforms and in-store communication. They will work in partnership with Customer Category Management in the development of all customer specific research, translating all research to insights, and insights to activation. All work will be focused against supporting and informing the GSM and LSM, 4Ps and NPD, with a primary focus against placement and presence

Responsibilities
  • Own the development and management of the annual Shopper Research Learning Plan
  • Align all key stakeholders (PO1 Team, CCM Teams, Sales Teams) to Shopper and Category Research Plans
  • Assist Trade Marketing with the development differentiated category growth platforms
  • Develop in-store communication plans through the analysis of all available data and insights
  • Synthesize all available data sources (Global/Local) in the development of Shopper Playbooks and profiles
  • Identify all critical knowledge gaps and develop plan to address and prioritize
  • Work with CCM Teams in the mining of available shopper loyalty data to develop predictive shopper behavior capability
  • Develop the Shopper Path to Purchase for their respective category
  • Be the in-store communication experts
  • Develop the in-store shopper communication (education) hierarchy and language for the category
  • Validate in-store category growth and communication platforms
  • Partner with Customer Category Management teams in development of customer specific research and in-store platform development
  • Be an authoritative voice on the shopper to the commercial organization
Qualifications
  • 5+ year’s experience in successfully leading the development of shopper and in-store category growth platforms on a national, channel, and customer level
  • Proven track record of influencing within cross-functional relationships with key decision makers.
  • Proven ability to develop strong long term client/ customer relationships
  • Proven analytical skills & ability to successfully
  • integrate different streams of information into sound proposition, inclusive of customer specific data including dunnhumby, Extra Care, GRM, etc.
  • Strong working knowledge of Syndicated Data (IRI, Panel Data, Shopper Sight)
Equality

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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