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Consumer Research Associate

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To  lead Home Hygiene Product innovation related projects, mainly in Greater China  region. Strategically partner with R&D and Marketing team to design right  consumer product research to answer key business questions. Provide insightful  and RB relevant data/insights to enable business growth.

To support the commercial development and engender future growth of the RB portfolio through generating and interpreting data on consumers’ opinions and behaviours, underpinning technical product development.

 

Job Description
  • To build and manage efficient and productive local, national, creative and on-line consumer panels to give the RB community access to consumers in your region. 
  • Design, execute and manage quantitative and qualitative consumer research studies (i.e. focus groups, 1:1 interviews, ethnography, online surveys etc.), to produce actionable consumer insights and meet the required standards, project objectives and agreed timelines.  
  • To proactively identify and trial new consumer interaction approaches and methodologies to gain and explore superior and emerging behaviours and insights. 
  • To develop and execute capabilities in support of RB initiatives in:   -Product use behaviour and marketed product feedback  - Insight and need generation, exploration and screening   
  • -   Concept creation, screening and optimization  - Prototype evaluation and proof of performance feedback  -     Early design/visualization support 
  • To identify, form and manage productive relationships with appropriate third parties with value added external consumer capability. 
  • To ensure that all consumer work complies with Market Research codes of best practice and that data protection requirement are adhered to.
  • To promote and maintain a safe working environment through compliance with established company and regulatory policies.
  • To actively participate in the development and implementation of best practices across the R&D team Scope: 

  -  Consumer Research    to support Post-feasibility product development (in-feasibility where    strategically important). 

  - Product attributes or comparative appeal. 

  - Hygiene Home Categories

 

Skills & Experience required:
  • Significant experience within FMCG or consumer health companies in product categories where consumer science makes up an important part of product development.
  • Strong Consumer research experience – designing and conducting qualitative and quantitative consumer research studies with 3+ year’s experience. 
  • Able to effectively translate technology opportunities into winning consumer propositions. The drive to take an idea from conception through to realization. 
  • Experience in insight generation and deep consumer understanding, consumer segmentation and concept development amongst others. 
  • Ability to integrate sensory and consumer methods into research plans, integrate data and draw conclusions that could generate motivating concepts in line with brand strategy. 
  • Experience presenting to small/medium groups (<20) and senior management. 
  • A genuine and demonstrated interest in early product innovation/development within consumer packaged goods industries. 
  • An excellent team player, willingness to become part of a very close knit team and work in collaborative fashion with team members. 
  • Must be self-motivated, a natural leader and ambitious. 
  • Fluent in English & Chinese Language                         
Technical / professional qualifications required

Preferred: Degree level in a technical, design or psychological discipline and/or industry qualification in market research / consumer science disciplines.   

Equality

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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