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Marketing Manager

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SCOPE/ DIMENSIONS OF ROLE

Manage China initiative rollout in global scope, leading cross functional project team to maximize business potential and enhance innovation efficiency.

Closely working lead market local market teams to understand business requirement, facilitate efficient innovation rollout process to drive scalable initiative and broader impact.

RESPONSIBILITIES/ACCOUNTABILITIES

Global Rollout Innovation management
Understand global market business status and develop rollout strategy for China lead initiative
Develop winning proposition and product modification to achieve successful launch based on global strategy & local market needs
Lead global cross function innovation team to manage launch preparation and facilitate final launch
Budget management
Manage rollout project budget together with CDO cross functional project team
Manage team budget with efficiency and effectiveness
Team management
Understand global category & cross functional innovation team and operation model
Being able to work across organization to identify opportunities to drive decision
Build close partnership with key lead markets to gain in-depth business understanding and full requirement

KEY CHALLENGES

Innovation pipeline delivery
Capability of rollout of China initiative with speed and scale
Understand market requirement and develop innovation strategy to maximize business opportunities
Business performance
Global SWB business growth and profitability
In-market leadership

PROFESSIONAL QUALIFICATIONS/Experience

Bachelor’s degree, Master degree is preferred.

5-7 Years product & marketing industry experience

Experienced in personal care, healthcare, medical device category brand marketing and innovation development

Being familiar with innovation process, especially the process in multi-national company, eg. ideation, validation, product development, commercialization, also with cross functional team based on different locations

Experienced in collaboration with market key contact with agility on working style, culture, etc, including Europe, US, South Asia

Experienced in working in Multi-national company

SKILLS AND COMPETENCIE

Brand management, including branding, product, communication, P&L

Project management skills involving high complexity, eg. different location, global team with different supporting functions, tailor made local development pathway, etc

Consumer understanding with creative source of information/mechanism

Equality

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.


Job Segment: Medical, Medical Device, Healthcare

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