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Head of Performance Marketing

Head of Performance Marketing

As Head of Performance Marketing with Reckitt, you’ll lead, coach and develop an ambitious and growing team of performance marketing specialists.You'll own the strategy, budget and execution for Reckitt Hygiene's on-Platform Ecommerce channels, maximising visibility, awareness, conversion and repeat purchase - creating maximum value from media spend. 
 
Head of Performance Marketing 
Slough, Berkshire 
Competitive Salary & excellent benefits package 
 


Owning the on-platform media strategy across the channel, you'll:

  • Lead and develop a team of 4 performance marketeers covering Pureplay and E-Grocery
  • Lead and own the UK Ecommerce media budget; creating annual budgets and ensuring spend is driving the right ROAS mix
  • Apply Ecommerce Traffic model on the Sales target to identify traffic targets and optimisation opportunities while maintaining an optimial spend mix
  • Ensure top class Win in Search expertise, staying ahead on key word bidding strategy 
  • Lead the relationship, partnership and annual joint business planning with key retail and agency partners

 

You’ll succeed because… 
…you are able to demonstrate broad knowledge of key ecommerce reatiler levers. Thriving in a fast-paced, dynamic environment, you have:

  • experience and exposure to Digital Media: Paid Search, DSP and Display
  • experience working with key Ecommerce retailers/media (desirable)
  • experience of Programmatic and Digital buying (desirable)
  • strong analytical and data mining aptitude 
  • deep understanding of key PX metrics such as ROAS, CRV, LTV, RR, CPA and how to influence them
  • strong inter-personal skills, able to independently engage internal and external stakeholders 
  • a can-do attitude, demonstrating entrepreneurial spirit and bias for action


 

You’ll love it because…  
…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day. 
 

Equality

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