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Global Conversion Rate Optimisation (CRO) Manager

Global Conversion Rate Optimisation (CRO) Manager


Slough, Berkshire

Competitive Salary & excellent benefits package


RB, the home of global household brands such as Dettol, Durex, Finish and Vanish is looking for a creative and analytical CRO specialist to join the Global User Experience Team.


As a key part of the UX team, you will be responsible for establishing and leading our ongoing Optimisation Programmes across Amazon and our Direct to Consumer eCommerce websites with regional stakeholders. You will lead the ideation, testing and scaling of initiatives that improve both the overall User Experience and real business goals (e.g. revenue, repurchase).


The successful candidate will be highly motivated and willing to build a programme from scratch with the support of senior leaders. They will be collaborative and able to generate buy-in from markets and brands  to build and execute a combined vision.


In this role, you will:

  • Bring your creative talents, analytics skills and strong work ethic together to design and build Global Optimisation programmes with local and regional stakeholders.
  • Collaborate with local stakeholders to generate an Innovation Pipeline of improvement opportunities, test those opportunities in market and then scale successful pilots globally.
  • Take a helicopter view to locate and optimise conversion rate improvement opportunities that are common across multiple properties and provide greater global value.
  • Encourage ideation across all stakeholders and help to triage and prioritise those opportunities.
  • Implement statistically solid, measurable, and repeatable tests to prove out hypotheses.
  • Build a culture of testing and learning, knowledge sharing and best practice adoption.
  • Champion the values of User Experience design, usability, accessibility and design thinking.

We are looking for:

  • Demonstrated experience in delivering true value to an existing eCommerce business through Conversion Rate Optimisation processes.
  • Strong knowledge of split and multivariate testing methodologies (minimum)
  • Experience with Optimisation tools (e.g. Optimizely, Google Optimize or similar)
  • A passionate, results-driven professional with the energy to build a programme from the bottom up.
  • A critical thinker and problem solver
  • Personable and able to persuade others to join them on this optimisation journey.
  • Comfortable in leading, but also participates as part of a team.
  • Experience within a Global team, working with many remote stakeholders will be beneficial.


You'll love it because...
You’ll be provided the support and resources needed to lead a major workstream within the Global UX team. You will have clear and measurable goals and objectives from which you can identify and prove your successes to the business. With success comes the opportunity for growth and expansion.


In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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