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Brand Manager

Role

•Develop category/ brand strategy and marketing plans.
•Lead cross-functional team execute brand strategy and plans to achieve category business objectives and brand marketing measurements.  
 

Responsibilities

•Initiate market research activities to identify consumer and customer insights. 
•Develop and execute brand strategy and marketing plans, from NPD/ EPD, pricing, communications, media to promotion plan and tactics.
•Track marketing initiatives against set measurements to enhance effectiveness and business impact.
•Deliver brand growth targets with accountability on brand P&L and market share growth.
•Manage marketing expenditures to enhance efficiency, effectiveness/ ROIs.
•Collaborate with Sales function and Trade Marketing to identify trade needs & opportunities, developing pricing, distribution, consumer promotion strategies for assigned category.
 

Qualification

•University or above Degree in marketing, business administration or related disciplines
•Minimum 5 years of experience in marketing preferably with FMCG companies
•New product development, project management and launch plan development/ execution
•Adaptation/ localization of global/ regional marketing strategies, copy/ program resources to drive local business growth
•Develop, present/ align, and execute brand plans/ new launches including advertising/ communications, media, digital/ social, consumer promotion, trade/ in-store, product/ pricing, etc.
•Market research on A&U, concept & copy development, brand performance tracking, etc. 
•TVC/ print/ digital creative development & production
•Media brief development, execution plan and post-track/ optimization
•Understands P & L and good budget management to deliver sales, margin, profit targets.
•Excellent written and spoken English 
•Proficient in MS Office applications

Key Competencies

•Strong commercial awareness and sense of urgency
•High achiever, able to deliver under pressure
•Strong analytical skills
•Creativity
•Strong communications skills
•Able to lead and influence a cross-functional team 
•Willing to relocate internationally to pursue career opportunities

Equality

In Return Reckitt offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
Reckitt is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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