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eCommerce Key Account Manager

Key Role
  • Coordinate, plan, and execute online sales and marketing strategic initiatives and project management for site/APP roll-outs, special projects.
  • Formulate and implement e-commerce strategy to drive web sales growth, conversion, and improvement in the customer experience.
  • Manage and partner with eWholesaler/eDB to execute 5P in RB online stores in Pureplay, Marketplace, D2C, and B&C.
  • Collaborate with customer marketing team to deliver capabilities that maximize digital marketing campaigns, and the integration of social, mobile, and alternative cross-channel retail features that expand new customers and retain existing customers.
  • Drive engagement of the website across the broader organisation while collaborating within departments to support business strategies via web.
  • Own and be in charge of EC P&L, drive ROI model.
  • Provide input on forecasting and providing guidance on KPIs to measure program performance.
  • Support and partner with eDB on state-of-the-art fulfilment center to create better user experience. 
  • Align and review, trafficking of assets, programing and offers, digital spend, and allotted budget and site QA.
  • Identify, understand, and assist the affiliate with regional e-Commerce capabilities, business plans, and local business challenges. Work with teams to optimize and win-big in mobile.
  • In conjunction with the Consumer Engagement Team and Brand CRM Teams, develop eCRM strategy and communications plans for site performance growth, retention, and conversion.
  • Explore other potential opportunities that will further drive online business.
Professional Qualifications/Experience
  • Bachelor degree in Business Administration or related discipline.
  • A minimum of 5 years of experience in working in Taiwan eCommerce environment especially in FMCG industry, candidate with less experience will be considered as Assistant EC KAM.
  • Experience in managing company-owned e-store and eWholesalers is an advantage. 
  • Excellent data analysis and communications skills.
  • Strong knowledge in MS Office, especially MS Excel, 91APP, and GA.
  • Fluent spoken and written English and Mandarin. 
Key Competencies/Personal Attributes
  • Results oriented, entrepreneurial, and self-motivating. 
  • Tenacious and resilient, driven to achieve even when faced with obstacles. 
  • Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams.
  • Strong commercial understanding of business issues/opportunities. 
  • Ability to think outside the box.

Please note that the duties and responsibilities within this role may change over the course of employment, which will require flexibility.

Job Advert

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.

RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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