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Product Analyst (Marketing Cloud)

RB is looking for business analysts with experience in Digital technologies. You don’t need to know Marketing cloud, we will teach you the tool!

Role Purpose:

RB Digital is responsible for developing and/or delivering solutions that aim to provide digital platforms in area of Digital Marketing (eCRM).

The role of the Product Analyst is to support the business teams in their daily use of the platform, identifying improvements and project implementations and has the following objectives:

  • Engaging with internal business stakeholders from different brands and domains to elicit their requirements, asses them, assure common understanding and define the scope of project/change.
  • Providing a business oriented expertise and, where required, leadership to the business on projects.
  • Providing a system and platform expertise to business stakeholders, including presales activities.
  • Configuration of the tool where needed
  • All includes consideration and compliance with RB standards, security and GDPR implications.


Scope of Responsibilities:

  • Elicit requirements through the use of: application design sessions, interviews, document analysis, requirements workshops, surveys, business process descriptions, business analysis, user stories, domain modelling, scenarios, task and workflow analysis, solution presentation.
  • Analysis of requirements with regards to Salesforce Marketing Cloud capabilities, defining solutions and strategy of implementation
  • Create and maintain the documentation of your efforts and communicate the results with stakeholders.
  • Actively seek to share and be open to best practices, new ideas, opportunities and issues.
  • Design business driven information technology solutions together with the vendor.
  • Actively drive the enhancement/modification of supported solutions and processes related to it.
  • Work closely with internal business stakeholders, external partners and vendors
  • Ensure all IT security risks are covered in the rollout of the system.
  • All activities must be performed with special attention on GDPR requirements.



  • Proven practice in Business Analysis techniques, with at least 2 years of experience in a client-facing role
  • Good qualifications in digital technologies, with at least 1 year of experience.
  • Experience with marketing teams (cooperation with them)
  • Expert proficiency in English with good communication skills.
  • Ability to communicate ideas in both technical and user-friendly/business language.
  • Ability to quickly understand business needs.
  • Knowledge of technology standards, solutions modelling and services design.
  • Demonstrated ability to apply technology solutions to business problems.
  • Knowledge of security, database principles and operating systems.
  • knowledge of Marketing business functions.
  • Strong business acumen, financial and business metrics understanding.


Technical skills

  • Expertise in providing on-site and remote software technical support for customers and business stakeholders
  • Agile software development methodologies.
  • Experience in process flow design
  • Basic Knowledge of HTML, CSS,

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