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Regional User Experience Manager, eCommerce

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Roles & Responsibilities

  • Coordinate with CDO (global), regional & local teams to provide best in class guidelines for eCommerce content across ASEAN (e.g. SKU page, campaign/promo banners, brand store) in line with the brand & e-tailers guidelines.
  • Implement content tracking and reporting systems for the portfolio across key platforms and ensure all markets comply with RB-standard content hygiene norms.
  • Work with regional in-house eCommerce team and liaise with regional brand teams to drive creation of rich content across key platforms. Rich content can be product, category, official store/shop-inshop, educational, engagement or campaign content for key eCommerce platforms (with specific emphasis on Lazada & Shopee).
  • Develop and optimize product description and listings to trigger higher search rank on-site and conversion.
  • Drive science in content development and optimization via available & new customer research tools.
  • Work with internal stakeholders in providing guidelines for specific and cross category in-store promotions including content, visibility and converted traffic through Marketing Programs, both National and Channel specific.
  • Provide guidance & recommendations on how to manage performance on consumer queries and review & ratings.
  • Identify new tools to enable enhanced CRM (Email, SMS, WA, Feed, Livestreaming & Chat Bot) content development and subscription based to boost engagement and sales Analyse the integrated sales report performance across online sales channels to drive growth & opportunities.
  • Provide & drive recommendation for new and existing product developments to enhance eCommerce online portfolio. 


Is this you?

  • Bachelor or Master’s in Marketing, Fine Arts or Business Management related field.
  • At least 5 years of experience working experience working in related digital or online marketing performance analytics and optimization with proven track record and strong capability in managing key ecommerce partners are preferred.
  • Possess superb knowledge and experience in leading and managing Digital Media, Social Media, Brand and O2O include managing agencies.
  • High level of curiosity and creativity in designing content.
  • Proficiency in content marketing basic principles.
  • Concrete knowledge of website analytic tools.
  • Professional knowledge and experience in the use of relevant online marketing and sales techniques.
  • Excellent project management, organizational, analytical and interpersonal skills.
  • Ability to work independently, with strong relationship skills and a (fun) team player mentality.
  • Proactive self-starter. Able to keep manager informed of progress as appropriate.
  • Understanding of both content & performance marketing toolkits.
  • Highly organized with ability to prioritize. Must be able to manage time effectively in a challenging environment.
  • Strong influencing and interpersonal skills.
  • Strong stakeholder management with true out of the box thinking mentality.


In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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