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Senior Brand Manager

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Roles & Responsibilities

  • Developing category and segments growth strategy, leading to a robust global innovation pipeline that is aligned with markets.
  • Providing cross-functional leadership across CDO, global functions, lead market marketing and key functions to ensure project is delivered on time according to CPS.
  • Leading multiple global NPD, EPD or BDI (Business Development Initiatives) projects across stage gates for launch, including concept development, consumer and medical messaging/claims, and packaging changes.
  • Responsible for driving P&L performance by driving incremental top-line via NPDs, EPDs & BDI, improving Gross Margin and overall productivity to enhance profitability.
  • Develop volume forecast and P&L for stage gates, working together with CI, Finance, Supply and lead markets.
  • Deployment of innovations to teams across various geographies around the world • Identifying best practices and developing Global Success Models.
  • Key point of contact representing Global Category Team with Local marketing teams across the world.
  • Support development equity and purpose platforms to drive differentiation and create a deep connection and affinity with consumers and HCPs.
  • Category Information Management and analysis, including financials, market shares and competitive information. 

 

Is this you?

  • Relevant Degree qualification, MBA preferred.
  • 6 to 10 years of experiences in consumer and/or healthcare marketing experience with large CPG company.
  • Experience in health nutrition categories and driving recommendations and trail via (HCPs) health care professionals.
  • Strong communication skills.
  • Capable of operating effectively at the most senior levels.
  • Business focused and business acumen.

Equality

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.


Job Segment: Medical, Nutrition, Healthcare

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